Lance Brazelton: From Hollywood’s Rose Parade to Transforming Brand Stories
A Rising Star in Storytelling and Production On December 26, 2014, Lance Brazelton achieved a major career milestone when he was recruited by the Media Arts Institute to work behind the scenes in Hollywood during the Tournament of Roses Parade and Rose Bowl Game in Pasadena, California. As a writer, reporter, and audio operator, Brazelton held all-access media credentials , enabling him to interview and collaborate with some of the most talented production teams in the industry. The Rose Parade , presented by Honda and broadcast live on networks like ABC, NBC, KTLA 5, RFD TV, and ESPN, is a global New Year’s Day tradition that captivates millions of viewers. With its 2015 theme, “Inspiring Stories,” the event was a natural fit for Brazelton’s storytelling expertise. Bringing Stories to Life on a Global Stage Brazelton conducted interviews with a diverse array of professionals, including: Floral-decorated float builders and engineers. Equestrian units and ...